Yuri Lence
Interactive Art Director
There is great gap between creation of websites and platforms for promotional campaigns. Both considering processes between the agency and production and number of works. It’s not so easy – to find a production, capable to cope with the promo.
I am glad we have implemented this project with Studio7 on 95% as it was originally planned. Good project management of Anastasia Badina and quality front-end programming of Paul Blazhyievskyi should be mentioned.
Task
To develop a promo-site for "Savings Bank" (Oshchadbank) deposit program "Easter egg" (Pysanka) promotion.
Solution
Solution of the problem was provided by FEDORIV Agency and was based on the well-known mechanics of Fortune cookies. Users had an option to choose their Easter egg (Pysanka), crack it and receive Easter advices.
Result
For this purpose a number of comical characters had been developed by our designers and then they were integrated in a very simple and user-friendly interface. During the Easter holidays this game became wildly popular among the young target audience of social networks.
