Guess, what mime showed
Client: JTI
Agency: Peppermint interactive
Task
Develop mechanics replenishment database of customers and engage them in communication with the brand.
Solution
Re-invent popular game "Crocodile". It's simple, fun mechanics and most importantly, perfect for playing with friends.
Result
People come up with the words for each other, and guessed them through pantomime.We filmed about 90 scenes with professional mime - 3 for each letter of the alphabet. With its interesting mechanics client’s task has been resolved.