Project: Street Children
Client: Caritas Kiev
Brief: The problem of street children in Ukraine is reaching a catastrophic dimension. For pity, society tries to escape from them. So what are we doing with something we do not want to see? We simply remove it. Like some litter in the Internet, you just want to clean any reminder about the problem away. But it does not help. The pop up banner is easily removed, but the problem of street children will stay.
Solution: On the Facebook we unexpectedly put kids on people profiles pictures matching a city environment on the background like children of street do in a real city. And we target our children of street to existing photos. If you remove the tag, you prove that you just escape the problem but do not support. Facebook Street Children page leads to the promo site of the Found where you can find your way to help homeless kinds.
The pop up banner is easily removed, but the problem of street children will stay. They are coming back on the streets again. That’s why you will see homeless child from the closed pop up banner coming up again in the nearest banner for a commercial product!
