Project: Street Children
Client: Caritas Kiev
Brief: The problem of street children in Ukraine is reaching a catastrophic dimension. For pity, society tries to escape from them. So what are we doing with something we do not want to see? We simply remove it. Like some litter in the Internet, you just want to clean any reminder about the problem away. But it does not help. The pop up banner is easily removed, but the problem of street children will stay.
Solution: Simple pops up banners are made in shape of pure homeless kids. They match the web site environment like children of the street do in a city environment. In the way we tempt people to get rid of the pop up picture, in the impulse of removing it, we create an awareness, which will make people think. Especially because homeless child appears back in other ordinary banner. People are escaping the problem but not helping the street children and they come back to the streets again. Web address leads to promo site where you find information how you can help to solve the problem of homeless children.
